Through the mist of Te Whakarewarewa Valley’s striking geothermal landscape, Te Puia was broadcast live to thousands of American viewers on ABC News’ Good Morning America.
Good Morning America is the most-watched breakfast TV show in the United States, attracting more than three million viewers every day.
Earlier this year, the show conducted a live broadcast from Te Puia as part of a feature on Aotearoa New Zealand, highlighting the country as an unforgettable visitor destination that offers adventure, natural wonders, and contemporary Māori culture. Te Puia was one of just two live broadcast locations.
The theme of the Te Puia broadcast was showcasing its immersive cultural legacy – and Chief Executive Tim Cossar says there was no shortage of stories the producers wanted to tell.
“Te Puia is part of Rotorua’s fabric and we are deeply passionate about our role in shining a light on Māori culture, where Te Puia has come from and where we are heading.”
A large number of Te Puia and NZMACI kaimahi (team members) were involved in the broadcast, from weeks of set-up, through to live interviews where they provided the North American audience with a glimpse of the manaakitanga they’re known for.
“It is a privilege to be able to open the doors to international manuhiri once more. Our valley has shared its cultural and natural taonga (treasures) with manuhiri for more than 170 years and we proudly continue that tradition today,” Tim says.
“Our people, traditions and culture made their way into the homes of millions of Americans and we are beyond thrilled to have this opportunity to remind them – and the world – what makes us so special.”
Tim says Te Puia has spent the past three years not only reinvigorating its offerings, but growing its brand internationally, forging strong relationships along the way.
“We want people to know that we’re very much still standing and have come through the past few years stronger and with even more to manaakitanga to give.”